The longevity economy coughlin provides the framing and insight business leaders need to excite and delight the fastest growing global market a vast diverse group of consumers representing every possible level of health and wealth worth about 8 trillion in the united states alone and the worlds third largest economy after the gdp of the united states and china. The longevity economy unlocking the worlds fastest growing most misunderstood market by joseph f coughlin founder and director of the mit agelab. As i write in my book the longevity economy unlocking the worlds fastest growing most misunderstood market page 164 for those following along at home longevity economics is not simply a . The longevity economy has 103 ratings and 21 reviews john said this book is a grab bag of various accounts of the buying habits of old people and how . The longevity economy unlocking the worlds fastest growing most misunderstood market by joseph f coughlin published in november 2017 by publicaffairs an imprint of the hachette book group whether the tech industry is prepared to design for consumers entire life spans isnt even a question it isnt
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